As America decides, will Latino voters be heard?

Latino Los Angeles10/01/2024

1 minute read

Despite Hispanics making up a large part of the American electorate, neither major party has been proactive in reaching out to these voters. With the election less than less 40 days away, Latino voters need to be accounted for.

This year, the American people not only decide who their next president is, but also define the goals we, as a nation, will work towards.

Both parties have visions they are eager to implement, and recent efforts to garner support have emphasized how critical this race is for the nation’s well-being. However, despite the heightened partisanship, a large part of the American electorate has been overlooked: Latino voters.

This year, one in five Latinos will be voting in their first presidential race, and 40% of this new Hispanic electorate resides in battleground states. Additionally, 61% of Latino voters are taking proactive steps, planning to vote early or by mail in this crucial election.

It’s clear that the average Hispanic voter is eager to make their voice heard, yet both major parties have fallen short in reaching out to this critical base. Only 23% of Latino voters have heard from Democrats while even fewer — just 16% — have received outreach from Republicans […]